Award ceremonies exist for almost every profession across all sectors and quite rightly so, talented individuals deserve the opportunity to be promoted for their professionalism and ingenuity. Winning an award boosts team morale, substantially increases your reputation with customers and provides a great launching pad for your career.
But not all awards are the same and entrants need to be wary of vanity awards.
What’s A “Vanity Award?”
Vanity awards appeal to our desire for recognition and prestige and it’s an unfortunate fact that businesses who enter these award ceremonies often lose money in the process.
Winners are rarely judged on their abilities but are instead regularly pre-determined by who has paid the highest fee to enter the “competition.” These honours usually offer little to no industry credibility and can be detrimental when trying to promote yourself to customers.
How Do You Spot And Avoid These Ceremonies?
Picture the scene: you answer a cold call to someone congratulating you for winning an award that you didn’t enter. The awarding body representative then goes on to advise you on how much is needed to claim your “prize.”
These accolades may sound like a great way to set yourself apart from competitors, but in most cases, they are simply a way to convince small business owners to part with their hard-earned cash.
Picking The Right Award
There’s no doubt about it, award ceremonies are a great way to get the recognition you deserve for becoming an expert within your field. That’s why Bayleaf Awards actively seeks out and promotes the expertise of our customers to a unique database of over 4000 awarding bodies. We will work with you to develop a strategy to discover which one is worth applying for and put a plan in place to match you with the award that your business is most likely to win.
Don’t take a gamble on low-quality award schemes. Talk to Bayleaf Awards today.